Brand Marketing & Development
Partnership & Community Management
Special Projects
Eco Luxury Skincare Brand Goes Viral on Tik Tok
Skincare Brand Soars From No.19 to No.2 at Sephora
After years of declining in rank, Ole Henriksen leaned into hyper-relevant beauty influencers to build their unique “skincare for makup junkies” messaging. Thoughtful, long-term partnerships, out-of-the-box content and eventing, caused word of mouth to explode, catapulting the brand from number 19 to number 2 at Sephora in less than a year and a half.
New Mascara Ranks No.3 at Sephora on Week Two
I was hired to lead the go-to-market strategy for Iris&Romeo’s new mascara. My experience, coupled with up-to-date research of the marketplace, enabled me to help build off existing plans and add critical elements which resulted in an explosive, out-of-the-norm product launch, catapulting it into the number three mascara at Sephora by week two. I served as the liaison between senior leadership and the team, mentoring and guiding strategy while ensuring alignment and keeping to the brand’s unique point of difference.
Vibrant Ambassador Community Builds Brand Loyalty, Ignites Sales and Results in Over 58M Organic Reach (and counting)!
To amplify brand awareness and showcase Innersense Organic Beauty’s ability to cater to all hair types, a program to foster authentic connections with key influencers was born. By nurturing long-term partnerships and providing continuous education and support, we found creative ways to empower our partners to share genuine stories with their audiences. These consistent efforts in new outreach, ongoing communication and relationship-building not only heightened brand visibility but also enabled us to surpass monthly sales expectations and set in place a solid community of creators for the brand to engage with on an ongoing basis.
Full Overhaul of Brand Marketing Strategy With Emphasis on
Social Media
With a change of the guard, including new marketing strategy and direction, CR was brought on board to implement and build upon updated branding pillars with an emphasis on social media, partnerships and community. After our time together, Fur was left with reinvigorated social channels with updated content, linking systems and messaging as well as strategy and processes, inclusive of reporting, new influencer initiation and an updated library of content for brand’s use across digital platforms.