Brand Marketing & Development
Partnership & Community Management
Special Projects
The Sweet Smell of Success
CRLLC was enlisted by Future Society to launch Cloud Reverie with a clear objective: drive awareness while laying the foundation for a fully realized scent universe. We were brought on to strengthen Future Society’s organic marketing engine, reducing reliance on paid spend and building a more sustainable, story-driven approach.
We defined the launch strategy, messaging, and content system—aligning PR, creators, and social around one cohesive narrative. From identifying white space to leading influencer and gifting strategy, we translated “Born in the Clouds” into a 360 story that felt aspirational, relatable, and shareable. We secured and managed key partners, expanded gifting to its largest scale to date, and got it into the hands of the right creators and tastemakers to drive momentum—resulting in the brand’s largest launch to date and the highest single-day sales in its history.
Building The Creator Engine--Then Handing Over The Keys
What started as a small creator gifting initiative grew into one of Innersense Organic Beauty’s most impactful growth engines. Over 2+ years, CRLLC helped transform creator partnerships into sustained brand momentum—driving 1,800+ creator touchpoints, 113 partnerships, 780 pieces of creator content and 235.8M reach across 15 campaigns.
By focusing on education, authentic relationships and creators with genuine product love, the program evolved beyond one-off posts into ongoing advocacy, community conversation and high-performing launches. As the engine scaled, CRLLC built the systems, playbooks and operational structure that allowed Innersense to successfully bring the entire program in-house and continue growing it from within.
Turning Cool Moments Into Hot Tickets
Matching Brand Goals With Influencer Talent to Create Real Results
When Timeline Skin needed a high-impact end of year influencer win to generate buzz and elevate brand awareness, we identified Karina Bik as the perfect collaborator to bring that vision to life. By connecting the right talent to the brand and working closely with all parties, we aligned on concept, guest list, theme, and content strategy to craft an experience that was authentic to her while achieving the brand’s objectives.
The event kicked off with a curated ice-skating moment to tell a winter story and highlight glassy, radiant skin, followed by an intimate dinner where Karina hosted her circle of influential friends and reinforced her connection to the brand. CRLLC managed full-service planning and end-to-end execution, handling invitations, gifting, vendors, content strategy, and on-site flow, to ensure both the brand and Karina benefited. The event delivered 18M+ in organic reach, amplified word-of-mouth and demonstrated the power of thoughtful brand-influencer partnerships, where everyone wins.
A Social Refresh For The Brand Behind The Bush
With a change of the guard, including new marketing strategy and direction, CR was brought on board to implement and build upon updated branding pillars with an emphasis on social media, partnerships and community. After our time together, Fur was left with reinvigorated social channels with updated content, linking systems and messaging as well as strategy and processes, inclusive of reporting, new influencer initiation and an updated library of content for brand’s use across digital platforms.
An Accelerated Timeline
We came in just ahead of launch to build Timeline Skin’s social strategy from the ground up—defining the roadmap, establishing infrastructure, and launching every social channel under the new brand. From zero presence to a fully functioning ecosystem, we translated Timeline’s unique narrative into a cohesive, social-first identity across platforms. We drove early brand awareness through a 360° influencer, PR, and events strategy—activating high-impact creators, leveraging deep industry relationships, and embedding the brand into culture through press moments, red carpet exposure, and IRL activations such as their first ever pop up experience and small scale influencer events. Paired with original content production, gifting, and ongoing optimization, the result was a strong, scalable foundation that introduced Timeline Skin to the market with credibility, momentum, and lasting brand heat.
A (Not So) Subtl Impact
In an effort to amplify brand awareness and launch new categories for Subtl Beauty, we implemented a multi-faceted strategy. We refreshed branding and messaging across social channels, leveraging tools like Archive and Marathon to optimize content performance and partnering with likeminded brands for high reach.
A 360° influencer approach was key—we sourced and negotiated with mega brand builders, rebuilt past relationships, and identified high-impact influencer groups and top-converting affiliate partners to highlight the brand’s unique differentiation. Additionally, we launched and scaled a high-touch gifting program, fueling organic word-of-mouth. These efforts led to doubling both organic search and earned media value YoY, an 800% YoY increase in user generated content and an immeasurable surge in brand love that will drive lasting impact.
Zeroing In
Shop Zero, a sustainable fashion brand, hired us to refine their brand identity including messaging to clearly articulate their unique value and create a community of like-minded customers.
Our approach included strategic introductions to prominent influencers, providing guidance on partnership negotiations and collaboration strategies. We developed and executed engagement initiatives, leveraging influencer relationships and affiliate programs to foster organic growth. Additionally, we orchestrated impactful events and gifting campaigns to enhance brand visibility. Recognizing the importance of digital advertising, we advised on a gradual introduction to paid ads, ensuring sustainable growth and brand consistency.
All Eyes on New Sephora Top Three Mascara
CRLLC partnered with Iris&Romeo to lead the go-to-market strategy for the brand’s new mascara launch in one of beauty’s most saturated categories.
By combining sharp market insight with strategic launch planning, we helped evolve the existing rollout into a high-impact campaign designed to cut through quickly. The result: the mascara became Sephora’s No. 3 ranked mascara by week two.
Beyond launch strategy, CRLLC acted as the connective tissue between senior leadership and the broader team—guiding execution, maintaining alignment and ensuring the launch stayed true to the brand’s unique point of difference while building real momentum fast.
Making Organic Reach 110M Times More Organic
To deepen brand awareness and showcase Innersense Organic Beauty across all hair types and routines, CRLLC helped build an ambassador community rooted in authentic creator relationships—not one-off transactions. Through consistent outreach, education and long-term partnership building, we empowered creators to share genuine product experiences that resonated naturally with their audiences. What started as creator seeding evolved into an ongoing word-of-mouth engine that drove over 110M organic reach, strengthened brand loyalty, exceeded sales expectations and created a vibrant community the brand could continue growing with over time.
Hands-On Management, Major Momentum
From pitch to partnership, we helped refresh our fashion/beauty influencer client’s brand story and content strategy, doubling her Instagram following in just two months. We negotiated a key deal at 6x her original rate, secured high-value gifting opportunities, and connected her with top industry contacts. Our outreach sparked new partnerships and ongoing conversations with brands. As her business grows, she’s brought on a trusted connection from our network to help scale, which is part of a larger effort we continue to support through strategic, hands-on brand management.
Interior Designer Has Clients Knocking on Her Door
Our interior client’s Instagram had been in hibernation, and the goal was simple: get her back to posting. We revamped her strategy, refreshed content with a photo/video pro, and optimized everything for searchability. The social results were immediate and these wins sparked us to lean into other platforms like YouTube, her website, and Houzz. The social wake-up not only revitalized her brand but also drove inbound client requests, proving the power of content and storytelling in the interior design space.
Eco Luxury Skincare Brand Goes Viral on Tik Tok
Through a mix of community building, micro influencer gifting and key relationships with celebrities and top influencers, True Botanicals Ginger Turmeric Cleansing Balm became a viral sensation on Tik Tok, the social channel where low price point “dupes” tend to steal share.
Skincare Brand Soars From No.19 to No.2 at Sephora
After years of declining in rank, Ole Henriksen leaned into hyper-relevant beauty influencers to build their unique “skincare for makup junkies” messaging. Thoughtful, long-term partnerships, out-of-the-box content and eventing, caused word of mouth to explode, catapulting the brand from number 19 to number 2 at Sephora in less than a year and a half.