I am a social-first marketer with a proven track record of launching and building successful, consumer-centric brands. What sets me apart from the pack is how I build cultural relevance and human empathy into every campaign – which drives meaningful consumer engagement and, ultimately, brand evangelism.
Early in my career at Sephora, I was behind the social-led launches of several of today’s most successful beauty brands including Ouai, Milk Makeup and Pat McGrath Labs. After that, I moved into a social and influencer leadership role at Kendo, where I completely revamped Ole Henriksen’s social and influencer marketing strategy, catapulting the brand’s ranking from #19 to #2 at Sephora in less than two years. Next I led the brand marketing team at True Botanicals as the VP of Brand Engagement where I drove exponential growth for the brand, exploding its word of mouth across TikTok, Instagram and the press.
And now, I’m taking what I’m good at…brand building, connecting people with brands, and brands with people, and tailoring this community-building approach to meet the needs of a broad range of clients.
Whether you are a brand, have product or are talent, I am able to elevate you onto center stage, reaching new audiences and achieving your business goals.